3-year Special - The one with the Name

Feb 18, 2021 11:21:54 AM / by Chyna Qu

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The one with the name

Ideas are just the start. Next it’s time to build. 

First step: What are we going to call this?

We had a lengthy whiteboard session, coming up with names like “Coinnection.” But we crossed it off, because we thought it sounded a little scammy in those days. Then “Daninace” came to mindshort for “decentralized finance.” But that was too similar to Binance.

A couple of hours later, we settled on a name that doesn’t sound like a scam or plagiarism. We decided on… Dbank

Surprised? 

Well, this name matches our vision which is to become a decentralized bankthe JP Morgan Chase of the crypto world.

But it wasn’t our name for long. 

We soon discovered the state requires a banking license for any business whose name includes “bank” or “banq.” 

Back to the drawing board. 

We revisited the word “Daniance” since we wanted to connect to “decentralized finance.” 

Then came a light bulb moment: What if we just take the first two syllables of the words and add an “er”? 

It sounds less awkward and can describe the people doing this. Plus, “define” represents that which we wish to do in this industry. 

It sounds revolutionary. 

It was the birth of our name, DeFiner.

  

Tags: Updates and Newsletter

Chyna Qu

Written by Chyna Qu

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